Pengaruh Harga dan Lokasi terhadap Keputusan Pembelian Konsumen (Studi pada Rocket Chicken Karangjati)
Abstract
The purpose of this study: 1). To determine the effect of price on purchasing decisions on Rocket Chicken Karangjati, 2). To determine the effect of location on cunsumer purchasing decisions on Rocket Karangjati. The population in this study was 96 respondents. The research was conducted by sampling with probability sampling technique. Obtained a sample of 96 data. The analytical technique used is multiple linear regression. The result of the study can be concluded that: 1). Price has a positive and significant effect on cunsumer purchasaing decisions, 2). Location has a positive and significant effect on cunsumer purchasing decisions.
Copyright (c) 2022 Jurnal Bingkai Ekonomi
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish in JBE (Jurnal Bingkai Ekonomi) agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.(See The Effect of Open Access)
JBE (Jurnal Bingkai Ekonomi), is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
